The ever-increasing competition is driving digital ad spend in ecommerce. Amazon is one of the key players: by 2021, nearly one in 10 US digital ad dollars will go to the platform (eMarketer).
Today advertising on Amazon, the third-largest digital advertising platform after Google and Facebook, is a must.
This guide will help Amazon sellers create and maintain a strong & smart advertising strategy by covering:
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Solid background knowledge about Amazon Advertising & practical recommendations to help Amazon sellers beat their biggest competitors.
Learn about the fast-changing advertising reality on Amazon to create an optimal strategy.
Organic search vs. advertisements
Learn how advertising and Amazon search engine optimization can work together to increase your sales.
Minimize cost, maximize ROI
Minimize cost per click and maximize conversions by finding less competitive markets and identifying international sales opportunities.
International advertising opportunities on Amazon
Learn how to leverage ads on different international markets and achieve the best possible ROI.