What's in the ebook?

Selling or thinking of selling online in Italy? Our comprehensive report will help you do it right!

Italy is the second largest ecommerce market in Southern Europe. It’s listed as the No. 42 Best Country for Business and No.28 in terms of Ease of Doing Business. Ecommerce in Italy has been experiencing a steady growth in the last few years.

In this report you will find ecommerce facts, figures and trends for the Italian ecommerce market, including advice from our cross-border trade experts.

A must-read for all international online sellers!

Download our e-commerce guide!

Fill out the form to download our e-book

What’s inside?

Ecommerce facts, figures and trends for the Italian ecommerce market.

Online buyer behavior

Learn how to win the Italian buyer and make the most of the huge buying power in Italy.

Delivery & shipping

Learn how to deliver it right and get advice from our international shipping expert.


Cross-border shopping

Learn what Italian online buyers like to buy from abroad and their top online shopping destinations.


Payment methods, mobile commerce …

… and much more to equip you with extensive knowledge about ecommerce in Italy!

Advice from our expert in international shipping
Adrien Salvat 
The local postal network Poste Italiane lags behind its peers and some delays can be expected.
Thus, Adrien recommends using parcel services, such as Bartolini or DHL, to minimize the risk of bad shipping experience.

About the Author

A content marketer and non-fiction writer, specialising in global eCommerce and online sales trends. Educated in Linguistics (MA) and Business Studies (BA Hons). A well-travelled individual with international education & work experience gained in London, Scotland, Poland and Germany. In her spare time buzzing with creative content ideas, including funky rhyming poems.

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